The initiative which is a joint venture of both the National Secretariat of the ODM and the Raila Odinga Presidential Campaign Secretariat will be launched at all the County offices of the party with an aim of spreading the party policies and ideologies to the masses.
According to Mr. Eliud Owalo, the head of the Presidential Campaign Secretariat, "the sensitization and liaison with all the relevant stakeholders to this effect is underway" to ensure smooth operation during the event.
Director of Political Affairs at the Presidential Secretariat Mr. Ngunjiri Wambugu is in-charge of the coordination on the side of the Presidential Campaign Secretariat while Ms. Janet Ongera, the ODM Executive Director will do the same from the Party Secretariat.
The ODM Mashinani launch will be driven by the party structures at Branch/County level, but will integrate the efforts and active participation of all ODM MPS, aspirants on ODM ticket for all positions, the ODM Women's league and Youth league structures at county level, and all ODM members and supporters of both the Party and the Presidential Candidate.
Other than the overall objective of ODM Mashinani which is grassroots mobilization of support for Rt. Hon. Raila Odinga, the theme of the launch will be sensitization of the youth to acquire IDS in our strongholds, Voter registration, and party membership/development of a data base.